A yogi with a passion to bring big-city yoga to a small-town market.

Simply Yoga, founded in the basement of its owner, began with a passion to make yoga accessible to everyone. Like many small businesses that begin with a great idea, the yoga studio grew much faster than expected and needed to quickly expand to a larger building with signage, posters, and a website. The result was a rushed, disparate visual brand identity that eventually limited the studio’s potential to promote itself and scale.

Unlisted approached the brand with empathy. Not only were we sensitive to the owner’s need for a conservative budget, we understood the emotional attachment to the current branding and the special place it held in many of the original member’s hearts. Rebranding can be expensive, especially for businesses with brick-and-mortar locations. The goal was to create a refreshed look and feel that could live alongside their current branding to take pressure off updating old signage and merchandise until the budget allowed.

As we developed the new brand we were careful to assess the strongest parts of the existing brand, logo, and identity as a whole to determine what should be kept, revised, or eliminated. The result was a refreshed, professional brand identity that maintained the essence of the original logo yet was capable of competing on a global level.