Creating a brand for another branding agency that needed an outside perspective.

When the founders of Burgoo Media approached us to create a brand and website for their marketing agency, we were honored, especially since they had their own branding capabilities in-house. Often, it’s next to impossible to have a clear, objective point of view on a brand you own or work for, so why wouldn’t the same apply to marketing and branding agencies?

Burgoo’s founders were personally invested and passionate about improving communication surrounding mental health. They created the agency to help meet the growing need for a values-centric agency specializing in creating thoughtful, creative content and marketing strategies for mental health and wellness organizations.

Our strategy was to position Burgoo as taking a unique approach to the industry through the use of a vibrant, positive visual identity balanced with informed, considerate messaging. The result? An agency brand that is well-poised to exude kindness, understanding, and acceptance and encourage de-stigmatization surrounding mental illness.