Services Overview
BRAND—ING
WHAT’S IN A BRAND?
Brand Is how a business or organization presents itself to the world and, more importantly, how a customer perceives it. A brand identity thrives with consistency and creates recognition through all our senses. Consider how you know McDonald’s from its iconic red and yellow, Nike from a simple swoosh or Apple from its clean user interface.
WHY UNLISTED?
Our team has well-rounded experience in everything from business development to custom illustration. That means we understand your goals and how to achieve them beautifully. We offer baseline packages, transparent pricing and automated questionnaires to help us (and you) quickly figure out exactly what you need.
With over one hundred brands launched, we believe that when you give us your vision, we’ll deliver a brand that exceeds your expectations and not your budget or timeline.
OUR PROCESS
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A great brand begins with strategic planning. Sometimes organizations are tempted to skip this part and jump right to designing a logo. However, without a sound strategy that defines what makes you special, what problems you solve, and how you make people's lives better, even the most amazing logo won’t get the conversion you’re looking for. This step includes an output of Mission and Vision, Positioning Statement, Value Proposition, Key Attributes and Key Differentiators.
Already have a clear business plan and marketing strategy? Cool. We’ll just do a consultation and have you fill out some docs to make sure it covers everything we need to execute a stellar brand.
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A brand isn’t just about look and feel, it’s how it sounds — it’s personality. Brand goes beyond the exact words used when communicating to customers, but also how they’re used. Using consistent and genuine messaging is one of the fastest ways to connect with a wide audience and introduce them to a brand’s personality. In this step, we use your brand strategy to develop a list of Keywords, Key Phrases, Voice and Tone.
We have brand packages that allow you to skip this step with us, but we always recommend considering your brand’s messaging internally. Minimally, we’ll have you fill out some information to make sure we have what we need to execute a visual brand for you.
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Visually, a good brand means using the same color palette and fonts on your website, business cards, products, storefront and beyond.
Visual Identity consists of all the graphic elements that make up your brand including the logo and its variations, iconography, fonts, patterns, colors and imagery. Not only does a well-executed visual identity make you more memorable, but it also builds trust. When people see your brand consistently represented with the same colors, fonts, images, etc., it proves you're legit and serious about what you do.
STRATEGY
MESSAGING
Mission and Vision
Positioning Statement
Value Proposition
Key Attributes
Key Differentiators
Voice and Tone
Key Phrases
Keywords
Do’s and Don’ts
VISUAL IDENTITY
Logo Suite
Color Palette
Typography
Icons
Graphics
MARKET—ING
WHAT MAKES GREAT MARKETING?
Great marketing isn’t about shouting the loudest—it’s about saying the right thing to the right people in a way that actually makes them care. It’s part part strategy, part charm, and a whole lot of knowing your audience. The best ads don’t just sell stuff—they tell stories, spark feelings, or at the very least, get a reaction. It’s less “buy this now” and more “hey, we get you—and by the way, here’s something that might just make your life better.”
WHY UNLISTED?
We don’t just churn out cookie-cutter campaigns—we dig deep to understand your brand, your audience, and what actually moves the needle. We mix smart strategy with bold creative to get real results. Think of us as the team that brings fresh ideas, sharp execution, and just enough rebellious energy to help your brand stand out in the right ways. We're in it with you, from big-picture planning to the fine-tuned details that make all the difference.
OUR SERVICES
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Once you’ve established your brand, it’s time to introduce (or re-introduce) it to the world. We help you by developing brand launch materials to begin building a longer term emotional connection between the brand and the customer.
Don’t have a brand? We can help with that. Already set up? We’ll have you fill in a short questionnaire to make sure you’ve got all the elements we need to help with your brand launch.
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A marketing campaign is a strategic way to promote your company's product or service. All campaign execution includes some strategy development during which we’ll help you set clear objectives for what you want to achieve. Campaigns can involve a range of media depending on what will best work for who you want to reach and what you want to accomplish.
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An ongoing partnership can be one of the most fruitful options to promote and establish a brand presence. This type of dynamic has us truly integrating with your brand and team over time (minimum 3 months), maximizing our efficiency and often allowing for more strategic evolutions of your marketing.
When you partner with us, we offer a range of retainer-based options. These options come with a number of built-in benefits, including lower hourly rates, no rush rates, no hour minimums for small projects, all-service availability and one standardized hourly rate for outsourcing to our network of experts.
ACTIVATION
CAMPAIGN
Website
Package Design
Product Photography
Lifestyle Photography
Visual Templates
Google Ads
Copywriting
Commercial
Billboards
STRATEGY
Goal Setting
Target Audience
Methods & Approach
Competitive Analysis
Budget Analysis
Social media
Newsletters
Landing Page
Posters and Mailers
Illustration
CONSULT—ING
OUR BACKGROUND
Our core team has extensive expertise in business development, brand strategy and creative production. We operate as your account managers, strategists and production. This means we’re able to seamlessly integrate with your team, and there’s no clunky and costly chain of command. A flexible billing structure allows us to work as strategic consultants and creative support separately at the same time as needed, which eliminates complicated or unexpected invoices.
OUR PROCESS
Our phased approach allows for maximum accountability and flexibility. A consulting partnership for any project begins with two core phases. During these phases we establish an understanding of your strengths, weaknesses and goals and output a high-level organized plan for execution on those goals.
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Phase I is a review of current brand presence and marketing activities. Phase II we take a proactive approach in setting goals and developing a strategic plan for execution that identifies opportunities that support, maintain and evolve your brand presence and marketing activities.
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Phase III is execution of Phase II planning. This may or may not include a partnership with Unlisted. Our ongoing services might include things like development of visual templates and/or support in-house team in executing overflow creative services graphic design, strategy, photography, content, copywriting, etc. If we discover you have in-house capabilities to successfully execute your ongoing needs, or your goals are in areas outside of our expertise, we can transfer the strategy and offer training or partnership on a consultation as-needed.
PHASE I/II SERVICES
PHASE III SERVICES
Brand Ambassador Coaching
Skills and Tools Training
Fill-in and Ongoing Support
Creative Services
Oversee Contracted Services
Brand & Business Strategy
Marketing Budget Audit
Even superheroes have limitations…
We don’t do everything (at least not always), and we’re proud of it. So we started Unlisted+ — kind of like the Avengers of marketing.