Here’s what we can do for you.

marketing-services-icon.png

From developing brand strategy for Home Depot to copywriting for Disney, designing for Subaru and photo art direction for Nike, we’re breaking the “a jack-of-all-trades is master of none” stigma.

Did you know the rest of that saying goes “but oftentimes better than a master of one”? it comes to what’s possible it’s not the size of the team that counts, but the quality. Our unique, comprehensive experience combined with our agility allows us to be good at a lot. So, if you’re looking for a big-picture solution without the big-agency bloat, you’ve come to the right place.

BRAND—ING

WHAT’S IN A BRAND?

Brand Is how a business or organization presents itself to the world, and more importantly, how a customer perceives it. A brand identity thrives with consistency and creates recognition through all the senses. Consider how you know McDonald’s from its iconic red and yellow or Nike from a simple swoosh and Apple from its clean user interface.

WHY UNLISTED?

Our team has well-rounded experience in everything from business development to custom illustration. That means we understand your goals and how to achieve them beautifully. We offer baseline packages, transparent pricing and automated questionnaires to help us (and you) quickly figure out exactly what you need.

With over one hundred brands launched, we believe that when you give us your vision, we’ll deliver a brand that exceeds your expectations and not your budget or timeline.

OUR PROCESS

  • A great brand begins with strategic planning. Sometimes organizations are tempted to skip this part and jump right to designing a logo. However, without a sound strategy that defines what makes you special, what problems you solve, and how you make people's lives better, even the most amazing logo won’t get the conversion you’re looking for. This step includes an output of Mission and Vision, Positioning Statement, Value Proposition, Key Attributes and Key Differentiators.

    Already have a clear business plan and marketing strategy? Cool. We’ll just do a consultation and have you fill out some docs to make sure it covers everything we need to execute a stellar brand.

  • A brand isn’t just about look and feel, it’s how it sounds — it’s personality. Brand goes beyond the exact words used when communicating to customers, but also how they’re used. Using consistent and genuine messaging is one of the fastest ways to connect with a wide audience and introduce them to a brand’s personality. In this step, we use your brand strategy to develop a list of Keywords, Key Phrases, Voice and Tone.

    We have brand packages that allow you to skip this step with us, but we always recommend considering your brand’s messaging internally. Minimally, we’ll have you fill out some information to make sure we have what we need to execute a visual brand for you.

  • Visually, a good brand means using the same color palette and fonts on your website, business cards, products, storefront and beyond.

    Visual Identity consists of all the graphic elements that make up your brand including the logo and its variations, iconography, fonts, patterns, colors and imagery. Not only does a well-executed visual identity make you more memorable, but it also builds trust. When people see your brand consistently represented with the same colors, fonts, images, etc., it proves you're legit and serious about what you do.

STRATEGY 

Mission and Vision
Positioning Statement
Value Proposition
Key Attributes
Key Differentiators

MESSAGING

Voice and Tone
Key Phrases
Keywords
Do’s and Don’ts

VISUAL  IDENTITY

Logo Suite
Color Palette
Typography
Icons
Graphics

MARKET—ING

WHY UNLISTED?

From international brands like Nike to local nonprofits like REACH-A-Child, our clients have praised our ability to “make it work”.  With a combined three decades of experience in making brands shine — including successful campaigns and creative initiatives for the likes of Disney, Microsoft, Motorola, Jim Beam and Bed Bath & Beyond — you can trust the success of your marketing in our hands.

OUR SERVICES

  • Once you’ve established your brand, it’s time to introduce (or re-introduce) it to the world. We help you by developing brand launch materials to begin building a longer term emotional connection between the brand and the customer.

    Don’t have a brand? We can help with that. Already set up? We’ll have you fill in a short questionnaire to make sure you’ve got all the elements we need to help with your brand launch.

  • A marketing campaign is a strategic way to promote your company's product or service. All campaign execution includes some strategy development during which we’ll help you set clear objectives for what you want to achieve. Campaigns can involve a range of media depending on what will best work for who you want to reach and what you want to accomplish.

  • An ongoing partnership can be one of the most fruitful options to promote and establish a brand presence. This type of dynamic has us truly integrating with your brand and team over time (minimum 3 months), maximizing our efficiency and often allowing for more strategic evolutions of your marketing.

    When you partner with us, we offer a range of retainer-based options. These options come with a number of built-in benefits, including lower hourly rates, no rush rates, no hour minimums for small projects, all-service availability and one standardized hourly rate for outsourcing to our network of experts.

ACTIVATION 

CAMPAIGN

Social media
Newsletters
Landing Page
Posters and Mailers
Illustration

Website
Package Design
Product Photography
Lifestyle Photography
Visual Templates

Google Ads
Photo/Video
Copywriting
Commercial
Billboards

CONSULT—ING

OUR BACKGROUND

Our core team has extensive expertise in business development, brand strategy and creative production. We operate as your account managers, strategists and production (as needed). This means we’re able to seamlessly integrate with your team, and there’s no clunky and costly chain of command. A flexible billing structure allows us to work as strategic consultants and creative support separately at the same time as needed, which eliminates complicated or unexpected invoices.

OUR PROCESS

Our phased approach allows for maximum accountability and flexibility. A consulting partnership for any project begins with two core phases. During these phases we establish an understanding of your strengths, weaknesses and goals and output a high-level organized plan for execution on those goals.

  • Phase I is a review of current brand presence and marketing activities. Phase II we take a proactive approach in setting goals and developing a strategic plan for execution that identifies opportunities that support, maintain and evolve your brand presence and marketing activities.

  • Phase III is execution of Phase II planning. This may or may not include a partnership with Unlisted. Our ongoing services might include things like development of visual templates and/or support in-house team in executing overflow creative services graphic design, strategy, photography, content, copywriting, etc. If we discover you have in-house capabilities to successfully execute your ongoing needs, or your goals are in areas outside of our expertise, we can transfer the strategy and offer training or partnership on a consultation as-needed.

PHASE I/II SERVICES

PHASE III SERVICES

Brand Ambassador Coaching
Skills and Tools Training
Fill-in and Ongoing Support
Creative Services
Oversee Contracted Services

Brand and Business Strategy
Marketing Budget Audit

Even superheroes have limitations.

We don’t do everything, and we’re proud of it, which is why we started Unlisted+. Think of it as the Avengers of marketing.