OUR STORY
The duo (+) behind your brand magic.
The story of Unlisted began in 2017 at an ad agency in Wisconsin when we (Kristi and Michael) began working together. Over nearly three years, we went on to co-lead design, copy, and strategy teams. In our time working together, we learned that the two of us could take on projects scoped for a much larger team.
Our complementary backgrounds, skill sets, vision and dark humor bloomed into a working relationship that truly got sh*t done. We spent many waking hours mulling over ways to make better work and happier clients. All we needed was a vehicle to set our ideas into motion. So, by 2019, there was a choice to make: abandon our ideas or jump into the driver’s seat.
And here we are today — driving our own consortium with a passion to provide ethically-priced, big-city service at freelance speeds through Unlisted’s model of efficiency and potential for team building that expands even beyond our own expertise (see: Unilsted+).
Kristi Popp
Co-Founder & Creative Director
As a business-minded creative with over a decade of experience in branding, marketing and design, Kristi’s motivation is rooted in understanding people. Regardless of title (graphic designer, art director, brand manager, photo editor) or hat worn (copywriter, project manager, photographer, strategist, supervisor) a love for creative problem solving through strategic design has existed at the core of everything she does. Between running a thriving freelance design business and working on agency and in-house marketing teams, Kristi has successfully led brand development and marketing campaigns for clients from local nonprofits to international corporations.
YEARS IN THE BIZ
BACK UP CAREER
SPECIALIZATIONS
Design
Brand Development
Strategy
Photography
Lettering and Illustration
Realism
Dancing in the office
IF SHE WERE A BRAND
Aston Martin x Culvers
IF SHE WERE AN ANIMAL
A panther, specifically Bagheera
Selling ice cream and popsicles out of her Barbados beach hut.
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Michael
Ziemann
Co-Founder & Creative Director
From strategy to execution, Michael has spent nearly 2 decades leading content creation for a diverse roster of clients. His dynamic big-agency experience in the Fox Valley, Chicago and Columbus means he’s done (and does) just about everything. A print and digital native, Michael has executed award-winning creative for dozens of Fortune 500 brands in manufacturing, fashion, consumer electronics, packaged goods, retail, grocery, finance and healthcare.
YEARS IN THE BIZ
SPECIALIZATIONS
Art Direction
Copywriting
Digital
Strategy
Photography
Optimism
Making a Friends Everywhere
20
IF HE WERE A FOOD
A salad with a side of fries dipped in sriracha.
BACK UP CAREER
Attempt to become famous for literally anything at all.
Louis Vuitton x Carhartt
IF HE WERE A BRAND
Unlisted +
We also play well with others…
…which means an all-access pass to more experts as unique as your needs.
We are capable of a lot, but every project is unique and deserves an equally unique solution. Sometimes that means extra horsepower. One bonus of experience in the industry is knowing talented people who specialize in what we don’t. When it does come to outsourcing, we’re upfront and all about partnerships. We’re known for building teams that cater to each client, as needed. So, as our client, you can truly keep all your projects behind one Unlisted curtain and you can see everything behind it — all while experiencing the same great service and quality.
Are you a creative interested in becoming a trusted Unlisted+ partner?
We like to collaborate in ways that make sense for everyone. That means no complicated games of telephone that keep each other in the background, and no white-labeling contributions (unless you prefer it). A united front of experts is a more effective one.