Brand development for a visual workspace on a mission to put more people behind the lens.

The founders of Photo Opp came to us with a name, building and vision of creating a community space that encourages hands-on camera experience for people of all ages—and needed a brand that captured the attention of prospective donors and community creatives alike.

To get their mission off the ground, the founders quickly needed a logo, visuals, messaging and presentation collateral to help source much-needed funding. Additionally, they needed a website to act as a hub for people to learn more about the organization and submit donations online.

Drawing inspiration from their iconic church building and the iris flower, we designed a logo that was modern, meaningful and dynamic enough to be used on a variety of tactics, including environmental graphics, merch and coffee table books.

A year after the project was completed, the Photo Opp approached us again to help create event collateral for their anniversary party/fundraiser. With the event landing on Halloween weekend, we resurrected an earlier version of the logo that was perfectly on theme.