Brand/Business/Organization Name

Website Address

http://

SERVICE(S)

What service(s) do you currently offer?

What service(s) do you plan to offer?

Do you consider your service(s) to be a recurring investment by your customer? Frequency?

PRODUCTS

What product(s) do you currently offer?

What products do you plan to offer in the future?

How often do you expect someone to re-purchase your product(s)?

BRAND GOALS

What do you hope to achieve with your brand this year (short-term)? Example: Hit a financial goal, sell some products, etc.

What are some things you hope to achieve with your brand long-term? Example: Be known as an industry leader/expert, change the way consumers behave, etc.

When people think about your brand, what are the feelings and associations you want them to have?

CUSTOMER BEHAVIORS

What does your customer need?

What information do you need from your customers to help them?

How do/will customers find you?

OVERALL

Why would a customer initially invest in your service/product?

Why will a customer continue to invest in your service/product?

What makes your business stand out from the crowd (list 3-5 unique points)?

REBRAND/BRAND UPDATE (IF APPLICABLE)

What do you think your brand is doing particularly well right now?

Where do you see areas for improvement in your brand messaging? If so, where?

Where do you see areas for improvement in your brand strategy? If so, where?

TOOLS & RESOURCES

Other tools:

CUSTOMER SEGMENTATION

Location

Type

Gender(s)

Age Range

Education

Occupation Industry

Income Bracket

Values

Interests

Motivators

Lifestyles

Attitude towards your brand (or similar brands)

Knowledge about brand (or category):

Do you feel you’re successful at serving your current audience(s)?

If not, where do you see opportunities for improvement?

Do you see any opportunities to serve any new audiences?

KEYWORDS

List any additional keywords or comments:

Brand Questionnaire

CONTACT

LOCATION

SOCIAL

LINKS