Capturing the essence of an idyllic Midwestern city using the power of brand.
PROJECT
Community Brand Campaign
PARTNERS
City of Oshkosh
Downtown Oshkosh
Oshkosh Convention and Visitors Bureau
University of Wisconsin Oshkosh
Oshkosh Corporation
Oshkosh Area School District
Oshkosh Chamber of Commerce
Oshkosh Economic Development Corp
Oshkosh Area Community Foundation
Experimental Aircraft Association
Winnebago County
ASSIGNMENT
Campaign Research
Campaign Strategy
Campaign Identity
Logo Design
Messaging Guidelines
Visual Guidelines
Merchandise Design
Photography
Print and Digital Brochure Design
Social Media Content Design
Website Design
From breweries to art galleries and endless natural waterways, Oshkosh is the quintessential Midwestern town. Nestled along lakes and rivers is a charming and progressive community of college graduates, young families, retirees and everyone in between.
The Only Oshkosh project, backed by ten local organizations, businesses, movers and shakers, was formed with the core purpose of short- and long-term goals. These goals included positively impacting community perception, retaining college graduates, increasing C-suite level job opportunities and talent, and attracting new residents and businesses to the area over the course of the following 10 years. In order to achieve this goal, we created a long-term campaign to unify the Oshkosh area organization under the umbrella of a campaign name, messaging, marketing strategy and visual presence to taut all the opportunities that could be found in Oshkosh.
