In the first phase of the campaign, we were able to achieve 47,146 page views and 2,365 “job openings” clicks.

 

Partner

Bassett Mechanical

Project

Talent Recruitment Campaign

Assignment

Campaign Strategy
Campaign Creative
Website Design
Social Media

 

Bassett Mechanical provides custom-built mechanical contracting, metals fabricating and maintenance service solutions to customers throughout the United States and the world. Despite their robust compensation benefits package and family-oriented company culture, they were having trouble with recruitment and relying heavily on outside recruiting vendors to fill needed positions.

In the research phase, most effort was put toward understanding the company culture and why Bassett Mechanical was a great place to work. We wanted to give the existing employees a voice, so we set up interviews and conducted a company-wide survey, gathering direct quotes from employees about working at Bassett reflecting personal growth and development, work-life balance, compensation and benefits, a compassionate and family-oriented company, and continued education.

 
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Our first challenge was to create a more modern look and feel for the campaign that still drew from the existing brand.

 
 

To accomplish this we maintained brand colors, using them in a more flat and sophisticated way, while updating the typeface to have more character. Based upon the refreshed branding, we designed a separate website and social media campaign that lived independently from their primary site and social, which helped maintain the authenticity of the message and integrity of the creative. Overall, in the first phase of the campaign, we were able to achieve 47,146 page views and 2,365 “view job openings” clicks within the six-month run time. Our website goal completions contributed to our short-term and long-term goals; in the short-term, there was an increase in individuals most likely to show interest in and fill desired employment positions, and in the long term, there was an increase in awareness of Bassett Mechanical’s unique company culture.

 

What we’ve accomplished:

 

1.

Our first challenge was to create a more modern look and feel for the campaign that still drew from the existing brand. Based upon the refreshed branding, we designed a separate website and social media campaign that lived independently from their primary site and social, which helped maintain the authenticity of the message and integrity of the creative.

 

2.

We exponentially increased morale by helping give existing employees a voice. We set up interviews and conducted a company-wide survey, gathering direct quotes from employees about working at Bassett reflecting personal growth and development, work-life balance, compensation and benefits, a compassionate and family-oriented company, and continued education.

 

3.

Achieved 47,146 page views and 2,365 “view job openings” clicks within the six-month run time.